LinkedIn has become one of the premier options for marketers to showcase their brand in a highly engaging manner and LinkedIn company pages help in doing this.

LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible. Here are a few ways to help you create a highly engaging LinkedIn company page.

Keep Your Profile Complete

A very basic but necessary step, your profile should be 100% complete. Your profile reflects your personality and brand. Follow LinkedIn profile completion tips to make your profile complete. A well-managed profile has a higher chance of getting viewed. Keep your business as well as your profile complete and updated.

Stay Connected

Connections are a great way of getting a potential customer for your business. LinkedIn recommendation is the most effective way of getting leads which will help you to increase sales. Have purposeful connections that will drive in traffic over your profile or website.

Post Original Content

Just like Facebook and Twitter, post your content on LinkedIn too. Promote your content on LinkedIn for grabbing leads. Always post unique and strong content.

Posts should be relevant, original and complement your business. Promote your content with your connections so that you can attract prospective clients for your business.

Advertise Yourself

LinkedIn allows you to add apps in your profile that will enable you to share your content with your connections. Don’t be shy in advertising your business and boast about it without hesitating. Go for making new connections and advertise yourself and your brand to them for getting targeted leads.

Have a Customized URL

Don’t copy-paste the entire URL for your profile, this will make your profile look unprofessional. Try to get customized URL for yourself and your business which could be published on your page. Make use of keywords if possible. Customized URL enables your connection to discover your profile quickly and they can memorize it easily.

Increase Your Connections

Look for people over LinkedIn to have a connection. This will make you have a prospective connection that will generate leads for your business, and you can promote your posts and business through them.

You can invite people from your email list or from your personal contacts to get connected with you through LinkedIn.

Join LinkedIn Groups

LinkedIn enables you to join up to 50 groups. Join LinkedIn groups to increase your connections and expand your network to the next level. You can promote your brand, business, and updates over the group to establish your authority over your competitors. Try to indulge in the discussions to get noticed by your target audience.

Follow the above steps to make your company profile stand out from the crowd. This would help in gaining target traffic to your website. It is not mandatory to meet all the steps but would be beneficial if followed in a strategic manner.